National targeted recruitment program
Many sectors of our health system is in crisis with severe understaffing.
Numerous factors ( such as property prices, immigration and registration red tape and cost of living) have recently made NZ much less appealing as an immigration destination.
We are currently in a Hunger Games situation where districts are all recruiting on their own and competing for a small pool of applicants - with varying approaches to renumeration packages etc.
A fragmented approach , such as we have currently, is hugely wasteful and inefficient.
Should we not launch an international very targeted advertising campaign highlighting the positives of working and living in Aoteroa?
Making use of social media marketers and analysts, advertisements can nowadays be targeted to specific individuals in specific professions, according to their user data.
There are a number of companies in NZ that can harness these powerful mechanisms to attract new professionals.
Why the contribution is important
We are on the cusp of a significant crisis in health care, due to shortage of trained professionals.
Increasing training postions is obviously the answer, but this will have a lead time of up to 8 years in many instances. We don't have that time!!
by Jacovanderwalt on November 17, 2022 at 11:09AM